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Proud to be partnering with The Royal British Legion

ThinkDonate, the social media fundraising brand, is partnering with The Royal British Legion for this year’s Poppy Appeal.

The Legion is using one of ThinkDonate’s social media fundraising products, #Donate, to help them fundraise in their Twitter feed, encouraging supporters to donate in the moment against a specific Poppy Appeal campaign hashtag, #PoppyDonate.

This year, The Royal British Legion’s Poppy Appeal is focusing on how wearing your poppy shows you care – and will help the Legion to continue its vital work supporting the Armed Forces.

Says Andy Hill, Digital Acquisition Manager at The Royal British Legion: “We’re excited to be partnering with ThinkDonate and using their #Donate product on Twitter to engage our online community and encourage them to give in the moment with a #. We want to make donating as simple as possible by weaving opportunities to donate through platforms that supporters are already familiar with.”

ThinkDonate, which launched in March this year, is a social media fundraising platform that gives charities simple and free tools to help supporters donate ‘in the moment’ on social and online.

Adds Johnny Pitt, Founder of ThinkDonate: “The Poppy Appeal is a revered moment in the fundraising calendar, like no other. We’re immensely proud to be supporting the Legion to reach new generations of supporters, as well as excite existing ones.”

With a suite of products to choose from including #Donate, ThinkLink, DonatePage and QRCode, social media fundraising campaigns can be set up with speed and are fully customisable through a central ThinkDonate dashboard. Payments are processed through ThinkDonate’s payment provider, Stripe – and there are no sign-up fees or monthly subscriptions. Charities can sign-up for free at

Led by Johnny Pitt, a creative-for-good entrepreneur, and an experienced team passionate about digital fundraising, ThinkDonate is on a mission to help charities fundraise and improve the way people give, for good.


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